The Coffee retail gaint Starbucks is now coming to Indian shores with in next seven months. This is a news for many who flock to the coffee joints like CCD and Barista for two sips of coffee. So now we have the best brand representing coffee in India. The “tea loving” Indians have been turning to Coffee as more youth preferring Coffee to Tea. Consumption of Coffee in India has more than doubled for past decade.
Starbucks have also signed an agreement with Tata Coffee to source beans and explore opening stores, the companies said in a statement yesterday. The first Starbucks store in India will open in about seven months as said by the company management on a leading Business Television network. The stock of Tata Coffee has hit a had its biggest Intraday gain in last 17 months.
Starbucks will have to face a well established coffee chains like Cafe Coffee Day and Barista, which is a unit of Lavazza SpA of Italy. Among them, they have more than 1,200 shops already in the market. CCD, as it is affectionately called among the youngsters who are its main consumer base, has the biggest market share in organized Coffee shop retail industry. There are much less known players too, like Javagreen, who are ramping up their presence silently.