In the summer, Pepsico could not have found a better product than producing the classical Indian Lemonade. Yes, you might have already seen the adverts, but there is a new rival in the market already.
Parle Agro launched LMN [short for Lemon] just a week after Nimbooz gone live. Nimbooz createad a stirr in the market where people who normally prefer to have an arreated drink switched back to the age old formula of Lemonade.
Lemonade helps you during this tough summer season, especially if you are a guy who is always on the field.
I have tasted both the products and I have to say that Nimbooz a much better product than LMN. The package quality of Nimbooz is also much better than LMN. Did you taste it? Write in your comments.
Advertisment Review
While both the advertisment are good, LMN stands out because the idea creating a Lilliputian on the beach of full Gaints. It creates exitement. Dirnking LMN changes your energy levels, which is exactly what is potrayed in the advertisment.
The background score of Nimbooz stands loud and clear than that of LMN. I liked the hint of Indianess in the Nimbooz advert.
My Rating:
Nimbooz: 2.5/5
LMN: 3.5/5
India
I have tried both. I prefer LMN. Read about it here – http://madboutfood.blogspot.com/2009/06/lmn-lmn-lmnopqrstuvwxyz.html
Yes, it creates a sense of excitement. I’ve not had LMN so far. I tried Nimbooz and loved it 🙂
yeah man, i love Nimbooz too..
Nice post. I haven’t had a taste of these drinks yet and haven’t seen the ad campaigns as well, but I’m sure if Pepsico and Parle Agro have gone about re-inventing what’d suit the indian taste in the harsh summer, I think there will be a third way very soon from Coca-cola.
nice post and I really like the flash tag cloud.
try one when you come back Varun