I came across this title in today’s DNA Money. Certainly interesting, because it says a lot about how negatively positive comment that is… DNA quoted Morgan Witzel as saying this.
Morgan Witzel is the author of the book Tata – The Evolution of a Corporate Brand.
We all know what the Brand Tata stands for all of us. Trust and Reliability. The author explores the Tata brand evolution and to what is today. It would be an interesting read if you are a Tata loyalist.
Some of the striking facts too are revealed, including the usage and application of Brand. I am looking forward to read his book, soon may be and will pick it up from a Tata store (Landmark) too 😉
The reason why I am posting it here is because of my keen interest in Tata group and its ideologies. If you are a regular at my blog, you will have already noticed that, and not to mention the posts that I have made on Nano…
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