Airtel 4g, Jio 4G, Vodafone 4G

The new race to win the 4G race

After years of waiting, the 4G is finally here. Exactly, the Airtel girl has been yakking about it for ages now but the true arrival of 4G for me is now. It is when the competition starts off.

Airtel made the first move, and others followed as soon as they can implement their own version on to their networks as early as possible. And as you all may already know, the pace of the launches are all keeping an eye on the Jio bomb that Mr. Ambani has been readying.

The news of launch have been leaked quite a few months ago, and ever since this has been one race against the clock to gain advantage while Reliance is readying their arsenal. Airtel had a first mover advantage when they launched 4G, but how many new subscribers got added is something that is not very clear. Also, most of the additional connections have been the portable Wi-Fi devices – still a win for Airtel.
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airtel advertisements scores again…

It’s after a long time I am writing about Advertisement reviews. Airtel has come up with another set of awesome advertisements. The last time they had released their re-branding campaign with an Airtel Endless goodbye advert which launched its 3G video calling services.

This time around, they have managed to touch the emotional chord again, with four new adverts. And it is targeting Facebook users, Music Lovers, Devotional people and Business people with Email advert covering more than 90% of the users. The new marketing tag line is Songs, Facebook, Email and Devotional songs for one Rupee, Friendship Free!

Catch lines in these adverts.. check the emotion running behind..
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Airtel changes clothes, launches 3G

Bharti Airtel, India’s leading telcom provider has changed its Logo and the Signature tune following its intention to launch 3G services in India. Airtel won 3G licences in 13 telecom circles of India: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, Jammu & Kashmir. Bharti is expecting to launch its 3G service by December 2010

New Logo of Airtel v/s Old Logo
New Logo of Airtel v/s Old Logo

Coupled with the re-branding of Zain’s assets in Africa, Bharti Airtel will also re-brand in Sri Lanka and Bangladesh, with no clarity of how it will re-brand its operations in Channel Islands where it is known as Airtel – Vodafone. The Branding in Channel Islands is largely following the Vodafone ideology and hence, only a Logo Change is expected. (more…)

Vodafone: Amar Chitra Katha

There are two advertisement released for the monthly subscription of Amar Chitra Katha.

The first one is a scene in office where a colleague tells a story to a man and women who get so involved in that they react to every move the story teller is making.

The second advert: A kid sitting on a small round table telling a story in dramatic fashion, keeping the whole camera frame simple and sweet.

Score: 4.5/5